{"product_id":"mega-lash","title":"waterproof  mega eyalash","description":"\u003cp\u003e\u003cspan\u003eAward-Winning Mega Lash will help thicken and lengthen lashes. Made with naturally derived and organic ingredients. This formula was developed to resist water but is \u003c\/span\u003e\u003cem\u003enot\u003c\/em\u003e\u003cspan\u003e waterproof. Individual results will vary.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eDirections for use:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eApply to the base of clean upper and lower eyelids at bedtime (as though you are applying eyeliner).\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003ePurified Water (Aqua), Myristoyl Pentapeptide-17, Cellulose Gum, Glycerin\u003cbr\u003eSodium PCA, Panthenol, Calcium Pantothenate, Vitis Vinifera (Grape) Fruit Cell Extract, Phenoxyethanol, Ethylhexylglycerin.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eHow it works\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eEyelashes are comprised of 10% water and 90% keratinized proteins, and have 4 distinct phases of development.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e1. Anagen (growing phase) - skin cells called keratinocytes move thru the hair follicle, harden, and are transformed into strand\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e2. Catagen (transition phase) - a lash’s growth slows and comes to a halt. \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e3. Telogen (resting phase) - lash development has ceased but the lash remains anchored in the follicle.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e4. Exogen (shedding phase) - a new hair naturally pushes out the old strand. \u003cbr\u003eNotably, each lash is in a different cycle at any given time, and the length of each phase is different for every individual. Keeping lashes conditioned and hydrated throughout these phases can help improve the appearance of length and volume, as well as reduce brittleness.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePeptide\u003c\/strong\u003e (Myristoyl Pentapeptide-17)\u003cbr\u003eThis peptide helps to encourage the appearance of longer, thicker lashes.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGrape Stem Cell\u003c\/strong\u003e (Vitis Vinifera Fruit Cell Extract)\u003cbr\u003eDerived from the skin of red grapes, this stem cell provides antioxidant benefits to the delicate lashline.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eGlycerin\u003c\/strong\u003e (Soluble Collagen)\u003cbr\u003eA moisturizing humectant that attracts water from its environment\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003ePro vitamin B5\u003c\/strong\u003e (Panthenol)\u003cbr\u003eVitamin B5 is a conditioning ingredient that provides nourishment to lashes.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"S.P. Beauty","offers":[{"title":"Default Title","offer_id":44045465780294,"sku":"PRODUCT10","price":93.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0653\/4499\/5398\/files\/ABA_84.png?v=1763209706","url":"https:\/\/colette-beauty.com\/products\/mega-lash","provider":"Colette-Beauty","version":"1.0","type":"link"}